About Us – BrandNewTaste

About BrandNewTaste™

Creative Ingredient Solutions That Work.

BrandNewTaste™ is a Dutch family company founded by Robert Strik, built on more than forty years of taste experience. We develop and produce innovative flavour and ingredient solutions for the international B2B food industry, combining creativity, functionality and technical precision.

Our mission is simple yet ambitious, to make taste work. Every solution we create is designed to perform: in flavour, texture, stability and process efficiency. From concept to commercial production, our goal is to support customers in developing great tasting products that stand out in their markets.

Our Approach

We believe that true innovation starts with curiosity and collaboration. That is why we work closely with customers and partners through our KitchenTable™ and KitchenLab™ — two spaces that bring together people, ideas and ingredients. Here, concepts are tested, refined and turned into tangible ingredient systems ready for industrial application.

Every project follows our core principle:

Simple. Smart. Effective.

An approach that transforms creative ideas into practical solutions.

Our Values

Innovation

Continuous development of new technologies and taste concepts with our partners.

Quality

Certified BRCGS-level standards, transparent documentation and full traceability.

Collaboration

Long-term relationships with customers and suppliers built on trust and co-creation.

Sustainability

Responsible sourcing, efficient production and minimal waste across all operations.

Experience

Over four decades of expertise in flavour and ingredient innovation.

The People Behind BrandNewTaste

From the source to the table.

Every solution we create begins long before Flavour & Fresh Creations, Ingredients and Formulation it starts with the raw materials themselves. Our strength lies in working as deep as possible within the supply chain: understanding the origin of each ingredient, defining specifications and declarations, and engineering the performance needed for each application.

With expertise across product design, taste development, innovation and technical documentation, we guide customers through the entire journey. From concept to commercial reality, every step is managed in-house at our TasteHouse in Hilversum, the Netherlands.

Driven by founder Robert Strik, our team of dedicated Taste Workers and technical specialists: Ronald, Thijmen, Marco, Marjon, and the broader BrandNewTaste team each strong in their own field, combines entrepreneurial drive with technical precision.